Introduction
The Entrepreneurship and Business Management programme is designed to equip participants
with the knowledge, skills, and mindset required to start, manage, and grow successful businesses
in today’s dynamic and competitive environment. The course blends entrepreneurial thinking with
practical business management principles, enabling participants to transform ideas into viable
ventures and manage existing businesses more effectively. Emphasis is placed on strategic
planning, financial management, operations, marketing, leadership, and sustainable growth
Target Audience
This programme is suitable for:
Aspiring entrepreneurs and start-up founders
Small and medium-scale enterprise (SME) owners
Business managers and supervisors
Professionals seeking to transition into entrepreneurship
Youths and graduates interested in self-employment
Family business successors and managers
Aspiring entrepreneurs and start-up founders
Small and medium-scale enterprise (SME) owners
Business managers and supervisors
Professionals seeking to transition into entrepreneurship
Youths and graduates interested in self-employment
Family business successors and managers
Learning Objectives
At the end of the programme, participants will be able to:
Understand the fundamentals of entrepreneurship and business management
Identify and evaluate viable business opportunities
Develop a practical business plan
Apply basic financial management and budgeting principles
Implement effective marketing and customer management strategies
Manage business operations and resources efficiently
Demonstrate leadership, problem-solving, and decision-making skills
Understand legal, ethical, and risk considerations in business
Plan for business growth, sustainability, and innovation
Understand the fundamentals of entrepreneurship and business management
Identify and evaluate viable business opportunities
Develop a practical business plan
Apply basic financial management and budgeting principles
Implement effective marketing and customer management strategies
Manage business operations and resources efficiently
Demonstrate leadership, problem-solving, and decision-making skills
Understand legal, ethical, and risk considerations in business
Plan for business growth, sustainability, and innovation
Organizational Benefits
✓ Improved employee capability and workplace performance
✓ Stronger collaboration and practical application of learning
✓ Better decision-making and accountability
✓ Greater alignment with organisational objectives
Course Content
Module 1: Introduction to Entrepreneurship
Module 2: Business Idea Generation and Opportunity Assessment
Module 3: Business Planning and Strategy
Module 4: Financial Management for Entrepreneurs
Module 5: Marketing and Customer Management
Module 6: Operations and Resource Management
Module 7: Leadership, Ethics, and Legal Considerations
Module 8: Innovation, Sustainability, and Business Growth
Concluding remarks, action planning and wrap-up
Module 2: Business Idea Generation and Opportunity Assessment
Module 3: Business Planning and Strategy
Module 4: Financial Management for Entrepreneurs
Module 5: Marketing and Customer Management
Module 6: Operations and Resource Management
Module 7: Leadership, Ethics, and Legal Considerations
Module 8: Innovation, Sustainability, and Business Growth
Concluding remarks, action planning and wrap-up
Duration
This is a three (3) days course
Delivery
Onsite | Online | Hybrid